There’s a lot that goes into prepping for a runway show at London Fashion Week. Aside from having to design the new season’s clothes, bags and shoes, the designer (and his team) have to find a venue to suit the collection, the hair and makeup team have to create a beauty look trend for the season and then it all comes together in one spectacular event.
Designer Paul Smith is big on sharing these kinds of details. During his museum exhibition Hello My Name is Paul Smith earlier this year he took us into his head and his world to discover his unique and intuitive take on fashion and design.
He also shares many of his personal experiences and inspirations on Instagram followed by the hashtag #takenbypaul to differentiate his pictures from those of his PR team.
Here’s a look behind-the-scenes of Paul Smith Women SS15:
The location for Spring/Summer 15 was the Granary Building at Central Saint Martins. Decorated in an urban and raw style with untreated wood blocks serving as seats for the show, it reflected the collections look and feel.
Like the setting, the hair was kept natural and simple with an unkempt ponytails and the makeup was kept raw yet soft with neutral tones.
The origami style bags from the men’s SS15 collection were tranformed with fabrics inspired by the women’s range to reinforce the synergy across the two collections.
Sandals and strapped stilettos are constructed in raw leather to maintain the natural and effortless feel of the collection from head-to-toe.
Staying to to its design aesthetic, the brand’s Spring/Summer 2015 collection is classic and effortless. The light fabrics, soft palette and elegant tailoring are perfection.
Though stripes are rooted in Paul Smith’s aesthetic, they are reinterpreted this season running vertically and horizontally almost creating a prison style look on many of the pieces.
This collection is timeless and unapologetic in its emphasis on comfort and wearability.
Images courtesy of Paul Smith